Day Serum
Anti-aging and anti-photoaging

 80,00 or subscribe to save 10%

In stock

Choose purchase type

In stock

Choose purchase type

 80,00 or subscribe to save 10%

In stock

Choose purchase type

30ml/1 fl.oz
anti-aging, and anti-photoaging

Oil-free day face serum with a high percentage of active substances. This powerful concentrate protects the skin from external environmental aggressions and helps visibly reduce the signs of aging.

Key Ingredients:
10% Vitamin C
0.5% Moringa Extract
APV complex™

Duration:
The amount of product in a bottle of Day Serum using 3 drops a day lasts 3 months.

Skin types:
suitable for all skin types. Ideal for preventing skin aging.

Cruelty-free Naturally derived
ingredients
Gender Neutral Made in Italy
Leaflet

Key Benefits

A lightweight, fast-absorbing face serum formulated to help counteract the signs of skin aging and protect the skin from daily environmental stressors. The formula combines Sodium Ascorbyl Phosphate, a stable form of Vitamin C, with Resveratrol and grape extracts (Vitis vinifera), which provide effective antioxidant action to help fight free radicals responsible for premature aging and photoaging.

Moringa oleifera extract helps protect the skin from pollutants, while grape juice and grape seed oil help keep the skin soft, nourished, and glowing. Verbascum thapsus extract gives the complexion a more radiant and even appearance, enhancing the skin’s natural luminosity.

Day after day, your skin appears fresher, brighter, and firmer, with a visibly more even and healthy-looking complexion. Ideal for all skin types and perfect as a daily treatment before your face cream.

Main Ingredients

Helps brighten the complexion, improve skin evenness, and protect against free radicals, helping to counteract visible signs of aging.

Powerful antioxidant of natural origin that helps protect the skin from oxidative stress and counteract premature aging.

An ingredient known for its purifying and anti-pollution properties, it helps defend the skin against environmental aggressors and impurities.

Exclusive complex derived from the vine with white grape must, grapeseed oil, and resveratrol, designed to support radiance and antioxidant defense.

Rich in antioxidants and essential fatty acids, it helps nourish the skin, leaving it soft and radiant.

aqua, sodium ascorbyl phosphate, methylpropanediol, glycerin, pentylene glycol, Vitis vinifera fruit juice*, hydrolyzed Verbascum thapsus flower, Moringa oleifera seed extract, resveratrol*, Vitis vinifera seed oil*, polyglyceryl-6 caprylate, polyglyceryl-4 caprate, citric acid, sodium benzoate, potassium sorbate, phytic acid, xanthan gum, parfum.

APV COMPLEX

The Secret of Vita Vitae is Enclosed in our Centuries-Old Vines

Beauty begets beauty. We use the grape pomace produced from pressing grapes grown and harvested on our estate in the beautiful Friulian countryside. From here, in fact, we derive AUROVITINA PRO VITIS: an innovative complex of ingredients based on concentrated red and white grape must, resveratrol, and grape seed oil. These substances share powerful bio-functional properties for the skin: they work in synergy to protect the skin from free radicals and oxidative stress while preventing aging. This is the secret of our creams, which care for both your health and that of the ecosystem.

Instructions

Apply the Vita Vitae Day Serum morning and evening to a perfectly cleansed face and neck, before your moisturizer or makeup. Its lightweight texture absorbs quickly, leaving the skin soft, smooth, and ready for your daily skincare routine.

Dispense a few drops of the product directly onto the skin and massage gently until fully absorbed. It can be used on its own or integrated into your routine along with face creams and treatments.

For best results, apply the serum with gentle upward motions: start from the neck towards the chin and continue from the center of the face outwards, massaging the cheeks and forehead. This technique helps give the skin a more toned, relaxed, and luminous appearance.

Frequency

Day

Usage

1-2 Pumps

Our results speak for themselves

Jane S.
Verified Customer

"I'm still at the beginning, but the experience so far has been really positive. I've heard so much about it and decided to try the lifting kit, I'm already noticing improvements around my eyes and mouth and my skin is definitely more radiant"
Sarah F.
Verified Customer

"I am extremely satisfied with this product. My skin looks much softer, nourished, and radiant. The feeling of comfort is immediate, and my face looks much healthier. It has become an indispensable ally in my beauty routine!"

Simona M.

Verified Customer

"After just two treatments I noticed that the products absorb better and my skin looks more radiant. In particular, my wrinkles have started to fade. Excellent product!!"
Fabio B.
Verified Customer

"I can't help but leave a positive review! My skin has visibly improved: it's firmer, more radiant, and more even. Even small imperfections seem diminished, and my face has regained freshness and vitality. A product I enthusiastically recommend."
Mario R.
Verified Customer

"I'm 57 years old and my skin was very dry. Since I've been using this product, my skin has really come back to life. I was impressed by the results: my skin is more nourished, radiant and visibly changed. A product I will repurchase without hesitation"
Rebecca L.
Verified Customer

"Truly exceptional product! After trying it, I noticed smoother, more radiant, and well-cared-for skin. It absorbs perfectly and leaves a pleasant feeling of nourishment. I am fully satisfied with the results."
How to use

Key Benefits

A lightweight, fast-absorbing face serum formulated to help counteract the signs of skin aging and protect the skin from daily environmental stressors. The formula combines Sodium Ascorbyl Phosphate, a stable form of Vitamin C, with Resveratrol and grape extracts (Vitis vinifera), which provide effective antioxidant action to help fight free radicals responsible for premature aging and photoaging.

Moringa oleifera extract helps protect the skin from pollutants, while grape juice and grape seed oil help keep the skin soft, nourished, and glowing. Verbascum thapsus extract gives the complexion a more radiant and even appearance, enhancing the skin’s natural luminosity.

Day after day, your skin appears fresher, brighter, and firmer, with a visibly more even and healthy-looking complexion. Ideal for all skin types and perfect as a daily treatment before your face cream.

Main Ingredients

Helps brighten the complexion, improve skin evenness, and protect against free radicals, helping to counteract visible signs of aging.

Powerful antioxidant of natural origin that helps protect the skin from oxidative stress and counteract premature aging.

An ingredient known for its purifying and anti-pollution properties, it helps defend the skin against environmental aggressors and impurities.

Exclusive complex derived from the vine with white grape must, grapeseed oil, and resveratrol, designed to support radiance and antioxidant defense.

Rich in antioxidants and essential fatty acids, it helps nourish the skin, leaving it soft and radiant.

aqua, sodium ascorbyl phosphate, methylpropanediol, glycerin, pentylene glycol, Vitis vinifera fruit juice*, hydrolyzed Verbascum thapsus flower, Moringa oleifera seed extract, resveratrol*, Vitis vinifera seed oil*, polyglyceryl-6 caprylate, polyglyceryl-4 caprate, citric acid, sodium benzoate, potassium sorbate, phytic acid, xanthan gum, parfum.

APV COMPLEX

The Secret of Vita Vitae is Enclosed in our Centuries-Old Vines

Beauty begets beauty. We use the grape pomace produced from pressing grapes grown and harvested on our estate in the beautiful Friulian countryside. From here, in fact, we derive AUROVITINA PRO VITIS: an innovative complex of ingredients based on concentrated red and white grape must, resveratrol, and grape seed oil. These substances share powerful bio-functional properties for the skin: they work in synergy to protect the skin from free radicals and oxidative stress while preventing aging. This is the secret of our creams, which care for both your health and that of the ecosystem.

Instructions

Apply the Vita Vitae Day Serum morning and evening to a perfectly cleansed face and neck, before your moisturizer or makeup. Its lightweight texture absorbs quickly, leaving the skin soft, smooth, and ready for your daily skincare routine.

Dispense a few drops of the product directly onto the skin and massage gently until fully absorbed. It can be used on its own or integrated into your routine along with face creams and treatments.

For best results, apply the serum with gentle upward motions: start from the neck towards the chin and continue from the center of the face outwards, massaging the cheeks and forehead. This technique helps give the skin a more toned, relaxed, and luminous appearance.

Frequency

Day

Usage

1-2 Pumps

Our results speak for themselves

Jane S.
Verified Customer

"I'm still at the beginning, but the experience so far has been really positive. I've heard so much about it and decided to try the lifting kit, I'm already noticing improvements around my eyes and mouth and my skin is definitely more radiant"
Sarah F.
Verified Customer

"I am extremely satisfied with this product. My skin looks much softer, nourished, and radiant. The feeling of comfort is immediate, and my face looks much healthier. It has become an indispensable ally in my beauty routine!"

Simona M.

Verified Customer

"After just two treatments I noticed that the products absorb better and my skin looks more radiant. In particular, my wrinkles have started to fade. Excellent product!!"
Fabio B.
Verified Customer

"I can't help but leave a positive review! My skin has visibly improved: it's firmer, more radiant, and more even. Even small imperfections seem diminished, and my face has regained freshness and vitality. A product I enthusiastically recommend."
Mario R.
Verified Customer

"I'm 57 years old and my skin was very dry. Since I've been using this product, my skin has really come back to life. I was impressed by the results: my skin is more nourished, radiant and visibly changed. A product I will repurchase without hesitation"
Rebecca L.
Verified Customer

"Truly exceptional product! After trying it, I noticed smoother, more radiant, and well-cared-for skin. It absorbs perfectly and leaves a pleasant feeling of nourishment. I am fully satisfied with the results."
Description

Key Benefits

A lightweight, fast-absorbing face serum formulated to help counteract the signs of skin aging and protect the skin from daily environmental stressors. The formula combines Sodium Ascorbyl Phosphate, a stable form of Vitamin C, with Resveratrol and grape extracts (Vitis vinifera), which provide effective antioxidant action to help fight free radicals responsible for premature aging and photoaging.

Moringa oleifera extract helps protect the skin from pollutants, while grape juice and grape seed oil help keep the skin soft, nourished, and glowing. Verbascum thapsus extract gives the complexion a more radiant and even appearance, enhancing the skin’s natural luminosity.

Day after day, your skin appears fresher, brighter, and firmer, with a visibly more even and healthy-looking complexion. Ideal for all skin types and perfect as a daily treatment before your face cream.

Main Ingredients

Helps brighten the complexion, improve skin evenness, and protect against free radicals, helping to counteract visible signs of aging.

Powerful antioxidant of natural origin that helps protect the skin from oxidative stress and counteract premature aging.

An ingredient known for its purifying and anti-pollution properties, it helps defend the skin against environmental aggressors and impurities.

Exclusive complex derived from the vine with white grape must, grapeseed oil, and resveratrol, designed to support radiance and antioxidant defense.

Rich in antioxidants and essential fatty acids, it helps nourish the skin, leaving it soft and radiant.

aqua, sodium ascorbyl phosphate, methylpropanediol, glycerin, pentylene glycol, Vitis vinifera fruit juice*, hydrolyzed Verbascum thapsus flower, Moringa oleifera seed extract, resveratrol*, Vitis vinifera seed oil*, polyglyceryl-6 caprylate, polyglyceryl-4 caprate, citric acid, sodium benzoate, potassium sorbate, phytic acid, xanthan gum, parfum.

APV COMPLEX

The Secret of Vita Vitae is Enclosed in our Centuries-Old Vines

Beauty begets beauty. We use the grape pomace produced from pressing grapes grown and harvested on our estate in the beautiful Friulian countryside. From here, in fact, we derive AUROVITINA PRO VITIS: an innovative complex of ingredients based on concentrated red and white grape must, resveratrol, and grape seed oil. These substances share powerful bio-functional properties for the skin: they work in synergy to protect the skin from free radicals and oxidative stress while preventing aging. This is the secret of our creams, which care for both your health and that of the ecosystem.

Instructions

Apply the Vita Vitae Day Serum morning and evening to a perfectly cleansed face and neck, before your moisturizer or makeup. Its lightweight texture absorbs quickly, leaving the skin soft, smooth, and ready for your daily skincare routine.

Dispense a few drops of the product directly onto the skin and massage gently until fully absorbed. It can be used on its own or integrated into your routine along with face creams and treatments.

For best results, apply the serum with gentle upward motions: start from the neck towards the chin and continue from the center of the face outwards, massaging the cheeks and forehead. This technique helps give the skin a more toned, relaxed, and luminous appearance.

Frequency

Day

Usage

1-2 Pumps

Our results speak for themselves

Jane S.
Verified Customer

"I'm still at the beginning, but the experience so far has been really positive. I've heard so much about it and decided to try the lifting kit, I'm already noticing improvements around my eyes and mouth and my skin is definitely more radiant"
Sarah F.
Verified Customer

"I am extremely satisfied with this product. My skin looks much softer, nourished, and radiant. The feeling of comfort is immediate, and my face looks much healthier. It has become an indispensable ally in my beauty routine!"

Simona M.

Verified Customer

"After just two treatments I noticed that the products absorb better and my skin looks more radiant. In particular, my wrinkles have started to fade. Excellent product!!"
Fabio B.
Verified Customer

"I can't help but leave a positive review! My skin has visibly improved: it's firmer, more radiant, and more even. Even small imperfections seem diminished, and my face has regained freshness and vitality. A product I enthusiastically recommend."
Mario R.
Verified Customer

"I'm 57 years old and my skin was very dry. Since I've been using this product, my skin has really come back to life. I was impressed by the results: my skin is more nourished, radiant and visibly changed. A product I will repurchase without hesitation"
Rebecca L.
Verified Customer

"Truly exceptional product! After trying it, I noticed smoother, more radiant, and well-cared-for skin. It absorbs perfectly and leaves a pleasant feeling of nourishment. I am fully satisfied with the results."
Reviews (8)

8 reviews for Day Serum
Anti-aging and anti-photoaging

  1. Annie S

    « have a combination skin type,
    so it’s very hard to find a product
    that’s hydrating enough but not
    too heavy. Honestly this serum
    has surprised me, it leaves my skin
    smooth, soft and hydrated and the
    smell is amazing!”

  2. Vetle

    The glow I get from this is amazing – and it layers so well with other skincare products and under makeup.

  3. Shopping Directory

    I actually wanted to thank you for these marvelous educational tips you are showing at this website. My extensive internet investigation has at the end of the day been recognized with awesome facts to talk about with my friends. I feel lucky to have come across the website and look forward to spend more excellent reading time here. Thanks a lot once again for all the details.

  4. Michelle

    Can’t live without this day serum! Lightweight, absorbs quickly. Provides instant hydration, plump, and glowing skin. Reduces fine lines and wrinkles. Worth it!

  5. Tatiana

    Yes please 🥰 this serum is life changing

  6. Silvia

    Il miglior siero, e super liftante

  7. L.

    My fave

  8. Beatrice

    ottimo siero, sempre con me

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