Day Serum
Anti-aging and anti-photoaging
€ 80,00 — or subscribe to save 10%
In stock
In stock
€ 80,00 — or subscribe to save 10%
In stock
30ml/1 fl.oz
anti-aging, and anti-photoaging
Oil-free day face serum with a high percentage of active substances. This powerful concentrate protects the skin from external environmental aggressions and helps visibly reduce the signs of aging.
Key Ingredients:
10% Vitamin C
0.5% Moringa Extract
APV complex™
Duration:
The amount of product in a bottle of Day Serum using 3 drops a day lasts 3 months.
Skin types:
suitable for all skin types. Ideal for preventing skin aging.
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| Cruelty-free | Naturally derived ingredients |
Gender Neutral | Made in Italy |
Key Benefits
A lightweight, fast-absorbing face serum formulated to help counteract the signs of skin aging and protect the skin from daily environmental stressors. The formula combines Sodium Ascorbyl Phosphate, a stable form of Vitamin C, with Resveratrol and grape extracts (Vitis vinifera), which provide effective antioxidant action to help fight free radicals responsible for premature aging and photoaging.
Moringa oleifera extract helps protect the skin from pollutants, while grape juice and grape seed oil help keep the skin soft, nourished, and glowing. Verbascum thapsus extract gives the complexion a more radiant and even appearance, enhancing the skin’s natural luminosity.
Day after day, your skin appears fresher, brighter, and firmer, with a visibly more even and healthy-looking complexion. Ideal for all skin types and perfect as a daily treatment before your face cream.
Main Ingredients
10% Stabilized Vitamin C
Helps brighten the complexion, improve skin evenness, and protect against free radicals, helping to counteract visible signs of aging.
Resveratrol
Powerful antioxidant of natural origin that helps protect the skin from oxidative stress and counteract premature aging.
Moringa Extract
An ingredient known for its purifying and anti-pollution properties, it helps defend the skin against environmental aggressors and impurities.
APV Complex™
Exclusive complex derived from the vine with white grape must, grapeseed oil, and resveratrol, designed to support radiance and antioxidant defense.
Grape Seed Oil
Rich in antioxidants and essential fatty acids, it helps nourish the skin, leaving it soft and radiant.
All ingredients
aqua, sodium ascorbyl phosphate, methylpropanediol, glycerin, pentylene glycol, Vitis vinifera fruit juice*, hydrolyzed Verbascum thapsus flower, Moringa oleifera seed extract, resveratrol*, Vitis vinifera seed oil*, polyglyceryl-6 caprylate, polyglyceryl-4 caprate, citric acid, sodium benzoate, potassium sorbate, phytic acid, xanthan gum, parfum.
APV COMPLEX
The Secret of Vita Vitae is Enclosed in our Centuries-Old Vines
Beauty begets beauty. We use the grape pomace produced from pressing grapes grown and harvested on our estate in the beautiful Friulian countryside. From here, in fact, we derive AUROVITINA PRO VITIS: an innovative complex of ingredients based on concentrated red and white grape must, resveratrol, and grape seed oil. These substances share powerful bio-functional properties for the skin: they work in synergy to protect the skin from free radicals and oxidative stress while preventing aging. This is the secret of our creams, which care for both your health and that of the ecosystem.
Instructions
Apply the Vita Vitae Day Serum morning and evening to a perfectly cleansed face and neck, before your moisturizer or makeup. Its lightweight texture absorbs quickly, leaving the skin soft, smooth, and ready for your daily skincare routine.
Dispense a few drops of the product directly onto the skin and massage gently until fully absorbed. It can be used on its own or integrated into your routine along with face creams and treatments.
For best results, apply the serum with gentle upward motions: start from the neck towards the chin and continue from the center of the face outwards, massaging the cheeks and forehead. This technique helps give the skin a more toned, relaxed, and luminous appearance.
Frequency
Day
Usage
1-2 Pumps
Our results speak for themselves
Jane S.
Verified Customer
"I'm still at the beginning, but the experience so far has been really positive. I've heard so much about it and decided to try the lifting kit, I'm already noticing improvements around my eyes and mouth and my skin is definitely more radiant"
Sarah F.
Verified Customer
"I am extremely satisfied with this product. My skin looks much softer, nourished, and radiant. The feeling of comfort is immediate, and my face looks much healthier. It has become an indispensable ally in my beauty routine!"
Simona M.
Verified Customer
"After just two treatments I noticed that the products absorb better and my skin looks more radiant. In particular, my wrinkles have started to fade.
Excellent product!!"
Fabio B.
Verified Customer
"I can't help but leave a positive review! My skin has visibly improved: it's firmer, more radiant, and more even. Even small imperfections seem diminished, and my face has regained freshness and vitality. A product I enthusiastically recommend."
Mario R.
Verified Customer
"I'm 57 years old and my skin was very dry. Since I've been using this product, my skin has really come back to life. I was impressed by the results: my skin is more nourished, radiant and visibly changed.
A product I will repurchase without hesitation"
Rebecca L.
Verified Customer
"Truly exceptional product! After trying it, I noticed smoother, more radiant, and well-cared-for skin. It absorbs perfectly and leaves a pleasant feeling of nourishment. I am fully satisfied with the results."
Key Benefits
A lightweight, fast-absorbing face serum formulated to help counteract the signs of skin aging and protect the skin from daily environmental stressors. The formula combines Sodium Ascorbyl Phosphate, a stable form of Vitamin C, with Resveratrol and grape extracts (Vitis vinifera), which provide effective antioxidant action to help fight free radicals responsible for premature aging and photoaging.
Moringa oleifera extract helps protect the skin from pollutants, while grape juice and grape seed oil help keep the skin soft, nourished, and glowing. Verbascum thapsus extract gives the complexion a more radiant and even appearance, enhancing the skin’s natural luminosity.
Day after day, your skin appears fresher, brighter, and firmer, with a visibly more even and healthy-looking complexion. Ideal for all skin types and perfect as a daily treatment before your face cream.
Main Ingredients
10% Stabilized Vitamin C
Helps brighten the complexion, improve skin evenness, and protect against free radicals, helping to counteract visible signs of aging.
Resveratrol
Powerful antioxidant of natural origin that helps protect the skin from oxidative stress and counteract premature aging.
Moringa Extract
An ingredient known for its purifying and anti-pollution properties, it helps defend the skin against environmental aggressors and impurities.
APV Complex™
Exclusive complex derived from the vine with white grape must, grapeseed oil, and resveratrol, designed to support radiance and antioxidant defense.
Grape Seed Oil
Rich in antioxidants and essential fatty acids, it helps nourish the skin, leaving it soft and radiant.
All ingredients
aqua, sodium ascorbyl phosphate, methylpropanediol, glycerin, pentylene glycol, Vitis vinifera fruit juice*, hydrolyzed Verbascum thapsus flower, Moringa oleifera seed extract, resveratrol*, Vitis vinifera seed oil*, polyglyceryl-6 caprylate, polyglyceryl-4 caprate, citric acid, sodium benzoate, potassium sorbate, phytic acid, xanthan gum, parfum.
APV COMPLEX
The Secret of Vita Vitae is Enclosed in our Centuries-Old Vines
Beauty begets beauty. We use the grape pomace produced from pressing grapes grown and harvested on our estate in the beautiful Friulian countryside. From here, in fact, we derive AUROVITINA PRO VITIS: an innovative complex of ingredients based on concentrated red and white grape must, resveratrol, and grape seed oil. These substances share powerful bio-functional properties for the skin: they work in synergy to protect the skin from free radicals and oxidative stress while preventing aging. This is the secret of our creams, which care for both your health and that of the ecosystem.
Instructions
Apply the Vita Vitae Day Serum morning and evening to a perfectly cleansed face and neck, before your moisturizer or makeup. Its lightweight texture absorbs quickly, leaving the skin soft, smooth, and ready for your daily skincare routine.
Dispense a few drops of the product directly onto the skin and massage gently until fully absorbed. It can be used on its own or integrated into your routine along with face creams and treatments.
For best results, apply the serum with gentle upward motions: start from the neck towards the chin and continue from the center of the face outwards, massaging the cheeks and forehead. This technique helps give the skin a more toned, relaxed, and luminous appearance.
Frequency
Day
Usage
1-2 Pumps
Our results speak for themselves
Jane S.
Verified Customer
"I'm still at the beginning, but the experience so far has been really positive. I've heard so much about it and decided to try the lifting kit, I'm already noticing improvements around my eyes and mouth and my skin is definitely more radiant"
Sarah F.
Verified Customer
"I am extremely satisfied with this product. My skin looks much softer, nourished, and radiant. The feeling of comfort is immediate, and my face looks much healthier. It has become an indispensable ally in my beauty routine!"
Simona M.
Verified Customer
"After just two treatments I noticed that the products absorb better and my skin looks more radiant. In particular, my wrinkles have started to fade.
Excellent product!!"
Fabio B.
Verified Customer
"I can't help but leave a positive review! My skin has visibly improved: it's firmer, more radiant, and more even. Even small imperfections seem diminished, and my face has regained freshness and vitality. A product I enthusiastically recommend."
Mario R.
Verified Customer
"I'm 57 years old and my skin was very dry. Since I've been using this product, my skin has really come back to life. I was impressed by the results: my skin is more nourished, radiant and visibly changed.
A product I will repurchase without hesitation"
Rebecca L.
Verified Customer
"Truly exceptional product! After trying it, I noticed smoother, more radiant, and well-cared-for skin. It absorbs perfectly and leaves a pleasant feeling of nourishment. I am fully satisfied with the results."
Key Benefits
A lightweight, fast-absorbing face serum formulated to help counteract the signs of skin aging and protect the skin from daily environmental stressors. The formula combines Sodium Ascorbyl Phosphate, a stable form of Vitamin C, with Resveratrol and grape extracts (Vitis vinifera), which provide effective antioxidant action to help fight free radicals responsible for premature aging and photoaging.
Moringa oleifera extract helps protect the skin from pollutants, while grape juice and grape seed oil help keep the skin soft, nourished, and glowing. Verbascum thapsus extract gives the complexion a more radiant and even appearance, enhancing the skin’s natural luminosity.
Day after day, your skin appears fresher, brighter, and firmer, with a visibly more even and healthy-looking complexion. Ideal for all skin types and perfect as a daily treatment before your face cream.
Main Ingredients
10% Stabilized Vitamin C
Helps brighten the complexion, improve skin evenness, and protect against free radicals, helping to counteract visible signs of aging.
Resveratrol
Powerful antioxidant of natural origin that helps protect the skin from oxidative stress and counteract premature aging.
Moringa Extract
An ingredient known for its purifying and anti-pollution properties, it helps defend the skin against environmental aggressors and impurities.
APV Complex™
Exclusive complex derived from the vine with white grape must, grapeseed oil, and resveratrol, designed to support radiance and antioxidant defense.
Grape Seed Oil
Rich in antioxidants and essential fatty acids, it helps nourish the skin, leaving it soft and radiant.
All ingredients
aqua, sodium ascorbyl phosphate, methylpropanediol, glycerin, pentylene glycol, Vitis vinifera fruit juice*, hydrolyzed Verbascum thapsus flower, Moringa oleifera seed extract, resveratrol*, Vitis vinifera seed oil*, polyglyceryl-6 caprylate, polyglyceryl-4 caprate, citric acid, sodium benzoate, potassium sorbate, phytic acid, xanthan gum, parfum.
APV COMPLEX
The Secret of Vita Vitae is Enclosed in our Centuries-Old Vines
Beauty begets beauty. We use the grape pomace produced from pressing grapes grown and harvested on our estate in the beautiful Friulian countryside. From here, in fact, we derive AUROVITINA PRO VITIS: an innovative complex of ingredients based on concentrated red and white grape must, resveratrol, and grape seed oil. These substances share powerful bio-functional properties for the skin: they work in synergy to protect the skin from free radicals and oxidative stress while preventing aging. This is the secret of our creams, which care for both your health and that of the ecosystem.
Instructions
Apply the Vita Vitae Day Serum morning and evening to a perfectly cleansed face and neck, before your moisturizer or makeup. Its lightweight texture absorbs quickly, leaving the skin soft, smooth, and ready for your daily skincare routine.
Dispense a few drops of the product directly onto the skin and massage gently until fully absorbed. It can be used on its own or integrated into your routine along with face creams and treatments.
For best results, apply the serum with gentle upward motions: start from the neck towards the chin and continue from the center of the face outwards, massaging the cheeks and forehead. This technique helps give the skin a more toned, relaxed, and luminous appearance.
Frequency
Day
Usage
1-2 Pumps
Our results speak for themselves
Jane S.
Verified Customer
"I'm still at the beginning, but the experience so far has been really positive. I've heard so much about it and decided to try the lifting kit, I'm already noticing improvements around my eyes and mouth and my skin is definitely more radiant"
Sarah F.
Verified Customer
"I am extremely satisfied with this product. My skin looks much softer, nourished, and radiant. The feeling of comfort is immediate, and my face looks much healthier. It has become an indispensable ally in my beauty routine!"
Simona M.
Verified Customer
"After just two treatments I noticed that the products absorb better and my skin looks more radiant. In particular, my wrinkles have started to fade.
Excellent product!!"
Fabio B.
Verified Customer
"I can't help but leave a positive review! My skin has visibly improved: it's firmer, more radiant, and more even. Even small imperfections seem diminished, and my face has regained freshness and vitality. A product I enthusiastically recommend."
Mario R.
Verified Customer
"I'm 57 years old and my skin was very dry. Since I've been using this product, my skin has really come back to life. I was impressed by the results: my skin is more nourished, radiant and visibly changed.
A product I will repurchase without hesitation"
Annie S –
« have a combination skin type,
so it’s very hard to find a product
that’s hydrating enough but not
too heavy. Honestly this serum
has surprised me, it leaves my skin
smooth, soft and hydrated and the
smell is amazing!”
gianluca (verified owner) –
Prodotto fantastico, da subito rilascia un profumo molto gradevole , si assorbe in modo veloce lasciando il viso asciutto ma idratato, il packaging stupendo, ma anche molto pratico , ricorda i prodotti delle antiche farmacie . / Fantastic product, it immediately releases a very pleasant scent, it absorbs quickly, leaving the face dry but moisturised, has a wonderful but also very practical packaging, reminiscing the products of antique pharmacies
Carla Mattiuzzi –
Vendo cosmesi da più di 35 anni e devo dire che sto provando questo prodotto da circa 8gg ed è davvero ottimo !!!Splenfida testure ,bellissima resa !!Gia dalle prime applicazioni la pelle è apparsa più turgida e rimpolpata ,l’effetto luminosità e idratazione è sorprendente!!I miei complimenti ???
Silvia –
Il siero giorno è fantastico. È leggero e si assorbe rapidamente nella mia pelle. Aiuta a illuminare il mio colorito e ridurre l’aspetto delle linee sottili e delle rughe. Adoro il modo in cui rende la mia pelle.
Vetle –
The glow I get from this is amazing – and it layers so well with other skincare products and under makeup.
Shopping Directory –
I actually wanted to thank you for these marvelous educational tips you are showing at this website. My extensive internet investigation has at the end of the day been recognized with awesome facts to talk about with my friends. I feel lucky to have come across the website and look forward to spend more excellent reading time here. Thanks a lot once again for all the details.
Alex –
Great product
Show original
Ottimo prodotto
Erica –
just amazing
James –
Very good serum, I love it on my skin
Luca –
Top product
Show original
Prodotto top
Silvia –
Very good, especially for those who live in the city like me 🙌🏼
Show original
Molto buono soprattutto per chi come me vive in città 🙌🏼
Michelle –
Can’t live without this day serum! Lightweight, absorbs quickly. Provides instant hydration, plump, and glowing skin. Reduces fine lines and wrinkles. Worth it!
Elisa –
Great serum, perfect for those who live in the city like me and love a lifting effect!
Show original
Ottimo siero, perfetto per chi come me vive in città e ama un effetto lifting!
Daniela –
The day serum is a real breath of fresh air for the skin. Its light texture absorbs quickly, leaving skin soft and hydrated. I love how it preps my skin for makeup, making foundation application much more even. Plus, I feel it helps protect my skin from external stressors throughout the day.
Show original
Il siero giorno è una vera e propria boccata di freschezza per la pelle. La sua leggera consistenza si assorbe rapidamente, lasciando la pelle morbida e idratata. Mi piace come prepara la mia pelle per il trucco, rendendo l’applicazione del fondotinta molto più uniforme. Inoltre, sento che aiuta a proteggere la mia pelle dagli agenti esterni durante la giornata.
Stefania –
I’ve been testing this product for a week and I have to say it’s amazing!
Show original
È da una settimana che provo questo prodotto e devo dire che è pazzesco!
Isabella –
I’m really happy with it. It has an amazing lifting effect!
Show original
Mi trovo veramente bene. ha un effetto lifting pazzesco!
Carlo –
Truly powerful serum, super concentrated and lasts ages 😍 I recommend it to everyone
Show original
Siero veramente potente, super concentrato e dura un sacco 😍 lo consiglio a tutti
Augusta –
Fantastic ally against dark spots! I even use it as an eye contour because of the lifting effect
Show original
Alleato fantastico contro le macchie sul viso! Lo uso anche come contorno occhi perché mi fa effetto lifting
Chiara –
I love it!
I’ve been buying it for two years now
Show original
Mi fa impazzire!
Sono due anni ormai che lo compro
Tatiana –
Yes please 🥰 this serum is life changing
Sandra –
Consiglio vivamente questa soluzione a chi vuole prendersi cura della propria pelle in modo naturale, affidandosi a prodotti di alta qualità
Silvia –
Il miglior siero, e super liftante
L. –
My fave
Beatrice –
ottimo siero, sempre con me