Born
from
Earth
Born from Earth
Raised by Innovation
Raised
by
Innovation
The Essentials
A new beauty with ancient roots
Vita Vitae is a young skincare brand, but with ancient roots.
A concentrated vision right from the name: transforming wellness and beauty from singular to plural. From personal self-care to protecting the planet, starting with small but crucial choices. Like choosing cosmetics born from cutting-edge research applied to centuries-old traditions, sustainable raw materials with the highest efficacy, authentic made in Italy with an international reach.
APV Complex & Circular Beauty
Vita Vitae is a project that combines the entrepreneurial talent and green passion of two Italian siblings: Veronica and Carlo Alberto Maccan. Their insight: giving new life to grape pomace produced from pressing grapes that the family uses to create excellent wines. A raw material of absolute excellence that preserves the natural, aromatic, and nutritive properties of grapes. It represents the desire to create a new synergy between the organic world and technology, between nature and science. From this, Aurovitina Pro Vitis is extracted, the exclusive beauty elixir of the Vita Vitae cosmetics line. It's a holistic approach to beauty that offers high-performance cosmetic formulations where the balance of the skin's ecosystem reflects that of the environment. A way of taking care of oneself while taking care of the planet.
“TODAY, BEAUTY CARE IS INCREASINGLY A HOLISTIC CHOICE. PERSONAL WELL-BEING, RESPECT FOR THE ENVIRONMENT, AND HARMONY WITH NATURE ARE DEEP AND ESSENTIAL NEEDS THAT TECHNOLOGY HELPS TO FULFILL. TODAY, TRUE COSMETICS MEANS INNOVATING WITH RESPECT.”
Essential daily ally
"The 24h cream is gentle and absorbs very well, even for those who, like me, have sensitive skin. Together with the day and night serums, they are an amazing combo!! The texture is light and quickly penetrates the skin without leaving an oily finish."
RAFFAELLA B.
Excellent!
"I'm very happy with this scrub. It's very pleasant to apply, has a light consistency, applies well, and the granules are perfect for all skin types."
RICCARDO A.
