PRODUCTS

The Essentials

Vita Vitae products are formulated and created to redefine the deep meaning of beauty and skin wellness rituals: cleansing, purifying, hydrating, illuminating, and protecting. A complete line of solutions that speak the same language and are aimed at everyone, regardless of gender or age.

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APV COMPLEX

The secret of vitae is enclosed in our secular vines

Beauty born from beauty. We use the pomace produced by pressing the grapes grown and harvested on our estate, in the splendid countryside between Friuli Venezia Giulia and Veneto. From this, we obtain AUROVITINA PRO VITIS: an innovative complex of ingredients based on concentrated white grape must, resveratrol and grape seed oil. They are substances that share powerful bio-functional properties: they act synergistically to protect the skin from free radicals, oxidative stress and prevent aging. APV is the secret of our skincare which aims to take care of your health and that of the ecosystem.

The AUROVITINA PRO VITIS complex represents the core of our cosmetic innovation, combining the bio-functional properties of concentrated white grape must, resveratrol, and grape seed oil to offer a complete and regenerating anti-aging treatment.

The concentrated white grape must is rich in organic acids, vitamins, and polyphenols that work on the skin by promoting gentle exfoliation and stimulating cell renewal, giving the complexion a fresher, more radiant appearance. The presence of fruit acids helps to smooth the skin, while natural sugars retain moisture, keeping the skin soft and hydrated for longer. Vitamins—especially Vitamin C—help reduce discoloration and even out skin tone, while polyphenols provide antioxidant protection against the harmful effects of free radicals and pollution.

Resveratrol is a powerful natural polyphenol known as the “longevity molecule,” offering antioxidant and regenerating benefits. It neutralizes free radicals, helping to counteract premature aging, and stimulates collagen and elastin production, improving skin firmness and elasticity while reducing the appearance of fine lines and wrinkles. Its anti-inflammatory properties help soothe irritation and rebalance sensitive skin, while its anti-glycation action prevents loss of elasticity, keeping skin youthful and toned for longer.

Grape seed oil, light yet deeply nourishing, provides the skin with intense hydration without weighing it down. Thanks to its essential fatty acids like Omega-6 and Omega-9, it deeply nourishes and improves skin tone, counteracting sagging. Its sebum-regulating action makes it suitable even for combination and oily skin, keeping it clear and free of impurities. The presence of Vitamin E and polyphenols promotes cellular regeneration and repairs skin damage, protecting the skin from external aggressors such as smog and UV rays while preventing dehydration.

The combined action of these three elements offers a complete treatment that brightens, regenerates, and protects the skin. The concentrated white grape must stimulates cell turnover and evens out skin tone, resveratrol protects against premature aging and promotes collagen production, while grape seed oil deeply nourishes and strengthens the skin barrier. The result is firmer, smoother, more radiant skin with natural protection against external aggressions. A treatment that honors the beauty of the skin and the planet, delivering effective and sustainable results through the best natural actives.

APV COMPLEX

The secret of vitae is enclosed in our secular vines

Beauty born from beauty. We use the pomace produced by pressing the grapes grown and harvested on our estate, in the splendid countryside between Friuli Venezia Giulia and Veneto. From this, we obtain AUROVITINA PRO VITIS: an innovative complex of ingredients based on concentrated white grape must, resveratrol and grape seed oil. They are substances that share powerful bio-functional properties: they act synergistically to protect the skin from free radicals, oxidative stress and prevent aging. APV is the secret of our skincare which aims to take care of your health and that of the ecosystem.

PHILOSOPHY

Ethical, clean and natural ingredients

Our idea of ​​circular economy aims to combine respect for nature with responsible science. We do not use aggressive or unethical grown components and ingredients. All our products are made with the same love and attention with which we take care of our skin.
Vita Vitae is cruelty-free: we do not carry out tests on animals and we only work with suppliers aligned with this choice.

PHILOSOPHY