Born from Earth, Raised by Innovation.
The fruit of innovation from the earth.
Vita Vitae skincare is inspired by the circular beauty model: innovative and sustainable beauty products made with ingredients entirely derived from recyclable raw materials. Highly functional cosmetics for the skin that, thanks to science, give new value to the original material. Our goal is to integrate sustainability, research, and excellent quality. We study production systems that optimize the effectiveness of active ingredients. We are committed to an ideal of sustainable beauty: one that takes care of your skin and cares for our planet.
What is Circular Beauty?
A sustainable model that creates a virtuous circle: produce, reuse, recycle, extend product life, and enhance raw materials. This is the philosophy that Vita Vitae embraces, proposing a new approach to beauty with innovative high-performance formulations, recyclable packaging, and greater balance with the ecosystem.
#VITAVITAEBEAUTY
It is from the passion for the fruits of their land that the two siblings Carlo Alberto and Veronica Maccan created the brand Vita Vitae Beauty, a declination of Life and Purity.
“For several years, we had been talking about creating our own brand to combine our family’s long-standing passion and history in wine production with our passion for cosmetics and skincare. And it was precisely in 2020, at the beginning of the pandemic, that we decided to make the best use of the lockdown, roll up our sleeves, and join forces to create a brand that would symbolize our fraternal bond and the love that connects us to our territory on the border between Friuli-Venezia Giulia and Veneto.”
Vita Vitae represents the realization of our dream to create an organic and effective product line, harnessing the benefits naturally inherent in grapes. Vita Vitae Beauty is the innovative answer to the needs of skin that is daily attacked by climate agents and pollutants, and weakened by the stress it undergoes.
VITA VITAE FOUNDER
VERONICA @VEROMACCA
CARLO ALBERTO @CARLOALBERTO.MR
Our Values
We have entrusted heraldry with the synthesis of our philosophy. In the Vita Vitae coat of arms, each figure has a precise meaning.
The Lion represents the pride in what we do, but also the ambition to make you feel strong and untouchable. The Eagle is the attentive guardian that flies over our land: in the northeast over the Alps and to the south towards the placid Adriatic Sea. Here, along the banks of the Livenza river, we take care of centuries-old vines, from which we extract the precious Aurovitina Pro Vitis. The