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Cookie Policy of Vitavitaebeauty.Com
This website uses cookies.
Please refer to the dedicated cookie section in the privacy policy available at the following link https://vitavitaebeauty.com/privacy-policy/
When the User connects to the Imperivm Italia S.r.l. (IMPERIVM) Site, and with the User’s consent, IMPERIVM (or its partners) may install various cookies on the User’s device to recognize the device’s browser for the entire duration of the cookie’s validity (the “device” in question).
This page helps to understand what a cookie is, how we use it, and how the User can make choices about these cookies.
To directly access the section dedicated to managing cookies on this site, click on this link https://vitavitaebeauty.com//cookie-policy/ https://vitaviatebeauty.com/EN/cookie-policy/
Cookies are used to personalize content and ads, to provide social media functionality, and to analyze website traffic. Additionally, information about how the User uses the site will be shared with IMPERIVM’s partners who handle web data analysis, advertising, and social media, who may combine it with other information that the User has provided to them or that they have collected from the User’s use of their services.
A “Cookie” is a general term for a text file saved in a dedicated space on the device’s hard drive (e.g., computer, tablet, smartphone, etc.) by a multimedia user (internet, applications, etc.) when viewing online content or advertisements. This cookie file allows the issuer to identify the device on which it is stored, to track the user’s media activity, and to recall information, such as user preferences or previously entered form information, on the medium for as long as the cookie is valid or stored. Some Cookies are essential for using the medium, others optimize and personalize the content shown, and others display advertisements.
Cookies do not directly identify a user, but they do identify the browser or device. Information about content viewed on a medium is directly linked to an identifier in the cookie. When a user browses a medium, this identifier is linked to the pages viewed and, more generally, to the path and interactions on the medium (number of clicks, for example); it is therefore possible to track the entire navigation of the medium by the user.
The use of Cookies allows linking navigation data to the user’s profile regardless of the device used, thanks to the cookie exchange technology implemented by partners who insert these Cookies, generally communication agencies or digital advertising companies, so that the user’s path can be tracked regardless of the device or medium used.
When the User visits the IMPERIVM site for the first time, and IMPERIVM intends to insert cookies other than technical cookies (for the definition, please refer to the privacy policy), the User is informed that the Site uses cookies via an informational banner at the bottom left of the page. By continuing to browse the Site when this banner is displayed, the User accepts IMPERIVM’s use of these cookies. However, you can change the settings of these cookies at any time by clicking on the button always present at the bottom right of all pages of the site.
Below is additional information about cookies and how to manage their settings.
Cookies that require User consent.
The User’s consent is required before releasing the cookies described below, for which the function of the same and the identity of the provider will be communicated.
- Statistical and analytical cookies: These cookies allow Imperivm to analyze the User’s navigation and measure views to the Site. This information will be used by Imperivm to improve the services provided.
Google Analytics (Google Ireland Limited)
Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected to track and examine the use of this Application, compile reports, and share them with other services developed by Google.
Google may use the Personal Data to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- __utma: 2 years
- __utmb: 1 hour
- __utmc: session duration
- __utmt: 1 hour
- __utmv: 2 years
- __utmz: 7 months
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 hour
- _gid: 1 day
- Advertising profiling cookies: These cookies are used to make advertising more relevant to the User’s interests. Advertising personalization may include various operations such as:
Selecting advertising based on the User’s profile;
Counteracting click fraud;
Counting the feedback from advertising campaigns (affiliate campaigns, etc.);
Measuring the areas of greatest interest in advertising to better understand the audience.
Facebook pixel
Floodlight
Google Ads Conversion Tracking & Remarketing
all better described in the summary table below
- Personalized content: These cookies are used to personalize the editorial content of the Site and the display of products and services based on the browsing habits associated with the User’s device;
- Sharing on social networks: These cookies are used to enable content sharing on social networks or third-party platforms (Facebook, Instagram, YouTube, etc.). This can occur by selecting the “Share” or “Like” buttons of social networks such as Facebook or Instagram present on the Site. The social networks that provide these buttons may use them to identify the User even if they are not used during the Site visit. Imperivm has no control over the processes used by third parties to collect information about the User’s visits to the Site or the related personal data they may have. It is recommended that the User check the privacy protection policies of these social networks to understand the purposes of the navigation data collection they may gather through such buttons, especially regarding advertising purposes. The social networks’ policies allow the User to modify preferences through account settings;
- Additional functionalities: These cookies are used to enable additional functionalities on the Site (chat, ratings and reviews, etc.):
These categories are not present.
Cookies that do not require User consent.
User consent is not required for the release of cookies intended to enable and facilitate the use of the Site and for cookies necessary to provide the service requested by the User.
For example, but not limited to, the cookies described below do not require User consent:
– Cookies used to store the User’s choice regarding cookie storage;
– Cookies used for authentication purposes, including those intended to ensure the security of the authentication mechanism;
– Cookies used to store the content of the cart on the Site, or those necessary to bill the User for the products and/or services purchased;
– Cookies used to customize the interface (language, etc.);
– Cookies used for load balancing;
– Web analytics tracker cookies when they are strictly necessary for administrative operations and for the functioning of the Site, such as performance measurement, navigation issue detection, the “optimization of technical and/or ergonomic performance, the estimation of the server power needed, or the” analysis of the displayed content.
Vita Vitae website cookies
better described in the summary table below:
|
Category |
Cookie/tag |
Cookies and tags of Partners with whom information is shared |
Cookie Duration |
Purpose |
|
Essential Cookies |
Vita Vitae Website Cookies |
Not Applicable |
Session cookies |
These cookies enable some of the basic functionalities necessary to navigate and book on our website, such as remembering which products you have chosen. The information collected through these cookies is used only for this purpose and is never shared or sold to third parties. |
|
Analysis |
Google Analytics |
|
Session cookies |
These cookies and tags are used for website analysis and customer journey analysis. The collected data allows us to improve the website, infrastructure, products, and services based on where, when, and what customers view. These cookies do not store data that directly identifies the user concerned. |
|
Advertising and Retargeting |
Facebook Pixel |
|
Persistent Cookies lasting up to 90 days |
These cookies and tags are used by us and our various partners to display advertisements that we believe may be of interest and to show our advertising on other selected third-party websites and social media based on pages already viewed on this website. The cookies and tags use advanced targeting features and ensure that relevant and personalized content is displayed in the ads. This may include displaying browsing data in advertisements acquired during the use of this website. The data collected through these cookies and tags does not include data that directly identifies the user in question. We and our advertising partners also use cookies and tags on a limited number of pages to see when people come from specific websites, search engines, or online advertisements. This helps us see how people find us and how well our marketing is working. Advertising/retargeting cookies/tags may also be used to track your responses to particular ads, which helps ensure you see the most relevant ads in the future on third-party websites. The types of advertising and targeting issued based on cookies/tags include:
|
|
Floodlight |
|
Persistent Cookies lasting up to 728 days |
||
|
Google Ads Conversion Tracking & Remarketing |
|
Persistent Cookie lasting 90 days |
||
By using the Site, the User accepts the use of the cookies indicated above.
The User can choose to disable some or all of these cookies at any time.
There are various ways to manage cookie choices: by clicking on the button always present at the bottom right of all pages of the site.
For information on how to disable cookies, please refer to the appropriate section of the privacy policy.
How Cookies Are Used
Technical Cookies
Technical cookies include cookies necessary to navigate the Site (such as session IDs) and cookies that allow access to specific functions, such as the ability to recognize the User, report their visit to a page, or improve their browsing comfort, including:
- storing information on a form that the User has filled out on the Site (registration or account access) or on products, services, or information they have chosen on the Site (subscribed service, contents of an order cart, etc.);
- to allow the User to access reserved and personal areas of the Site, such as their account using IDs and data they may have provided previously;
- implement security measures, for example when the User is asked to log in again to access content or a service after a certain period of time
- adjust the appearance of the site according to the device’s display preferences (for example, the language used or the screen resolution).
The User can refuse the use of this type of cookie and delete it in their browser settings. However, the User may not be able to access the Site or its services.
Payment security cookies.
Cookies can help combat online fraud (payment fraud, identity theft, etc.). Therefore, in accordance with the User’s rights, IMPERIVM or service providers acting on its behalf may store locators to collect information about the device that placed the order (including the operating system used, the machine’s location, whether or not a proxy was used, etc.) These “fingerprint” trackers associated with order data are used to confirm the order, the payment method used, and the delivery method. This information may be sent to all third parties authorized by law or to fraud detection and prevention services designated by IMPERIVM only to identify the buyer’s identity, order validity, payment method used, and expected delivery.
However, if the User refuses the cookies used by the Site to protect transactions, the User’s Order cannot be automatically approved and will be subject to manual review. An identity document may be required to confirm the Order.
Audience measurement cookies.
Audience measurement cookies measure the audience level of various contents and sections of the Site to evaluate and organize them, and in particular to:
- obtain statistics and visitor volumes and use the various elements that make up the Site (sections and content visited, paths) to help improve the interest and ease of use of the services offered;
- adjust the appearance of the Site or advertising areas according to the device’s display preferences (language used, screen resolution, operating system used, etc.) when visiting the Site based on the display or reading equipment and software included in the device.
Audience measurement cookies are published by service providers or by IMPERIVM. In addition to visitor analysis, they can detect navigation problems to help improve the usability of the services offered.
The visitor analysis services that the Site uses produce and send only aggregate statistics and visitor volumes to IMPERIVM’s technical consultants and exclude all individual information. These statistics are cross-referenced with visitor statistics from other sites and with User data.
Similarly, the Site also uses measurement tools to measure the effectiveness of email campaigns to allow for planning relevant commercial actions based on the information collected (for example, sending a new message or a personalized offer).
The User can choose to disable the use of cookies that statistically analyze their browsing data. To do this, click on the button always present at the bottom right of all pages of the site.
Advertising cookies
Purpose
The use of advertising cookies determines the advertising content that promotes only the products and/or services offered on the Site that may correspond to the User’s centers of interest, as can be inferred from the previous browsing of the device in question, in particular:
- counting the total number of advertisements displayed in the advertising areas, identifying these advertisements, their respective number of displays, the number of users who clicked on each advertisement and, if applicable, the subsequent actions that these users performed on the pages that such advertisements led to,
- adapting the advertising content on the Site and on the device provided by the advertising areas as well as the offers, based on the User’s browsing on the Site or on third-party sites, the purchases that the User may make and/or based on the location data (longitude and latitude) sent by their device (with their consent);
- to the extent that the User has provided personal data, including their electronic contact information, during their registration, Order or access to one of the offered services, associating this data with browsing information to, for example, send electronic marketing messages to the User or display personalized advertisements on their device, within advertising spaces, that are specifically intended for the User and might be of personal interest;
- to send electronic marketing messages to the User that are tailored to their profile.
Advertising cookies are stored on the User’s device through tracking technologies (“Tracker”) provided by IMPERIVM partners and are placed on the visited pages or directly inserted by advertisers in the advertisements present on the Site.
This tracker will automatically send information to these partners about the content of the visited page or the advertisement inserted in the visited page. This information is cross-referenced with the ID contained in the Cookies stored on the User’s device by the partners.
Data Controller
Imperivm Italia Srl, with registered office in Via Mazzini n. 51 – (33070) BRUGNERA (PN)
Email address of the Data Controller: info@vitavitaebeauty.com
Certified email: imperivmitalia@legalmail.it