PRODUCTS
The Essentials
Vita Vitae products are formulated and created to redefine the deep meaning of beauty and skin wellness gestures: cleansing, purifying, hydrating, illuminating, and protecting. A complete line of solutions that speak the same language and are designed for everyone, regardless of gender or age.
APV COMPLEX
The Secret of Vita Vitae is Enclosed in our Centuries-Old Vines
Beauty begets beauty. We use the grape pomace produced from pressing the grapes grown and harvested on our estate in the beautiful Friuli countryside. From here, we extract the AUROVITINA PRO VITIS: an innovative complex of ingredients based on concentrated white grape must, resveratrol, and grapeseed oil. These substances share powerful bio-functional properties for the skin: they work in synergy to protect the skin from free radicals and oxidative stress, and prevent aging. It’s the secret of our creams that care for your health and that of the ecosystem.
The AUROVITINA PRO VITIS complex represents the heart of our cosmetic innovation, combining the bio-functional properties of concentrated white grape must, resveratrol, and grape seed oil to offer a complete and regenerating anti-aging treatment.
Concentrated white grape must is rich in organic acids, vitamins, and polyphenols that act on the skin, promoting gentle exfoliation and stimulating cell renewal, giving a fresher and more radiant appearance. The presence of fruit acids helps to smooth the skin, while natural sugars retain moisture, keeping it soft and hydrated for a long time. Vitamins, particularly Vitamin C, help to reduce discoloration and even out the complexion, while polyphenols offer antioxidant protection against the harmful effects of free radicals and pollution.
Resveratrol is a powerful natural polyphenol known as the “longevity molecule” that has antioxidant and regenerating effects. It neutralizes free radicals, combating premature aging, and stimulates the production of collagen and elastin, improving skin firmness and elasticity while reducing the visibility of wrinkles and fine lines. Its anti-inflammatory properties help calm irritations and rebalance sensitive skin, while its ability to counteract glycation prevents loss of elasticity, keeping the skin young and toned for longer.
Grape seed oil, light yet extremely nourishing, provides deep hydration to the skin without weighing it down. Thanks to essential fatty acids like Omega-6 and Omega-9, it deeply nourishes the skin and improves its tone, counteracting skin sagging. Its sebum-regulating action makes it suitable for combination and oily skin types, keeping the skin purified and free from impurities. The presence of Vitamin E and polyphenols promotes cell regeneration and repair of skin damage, protecting the skin from external agents such as pollution and UV rays, and preventing dehydration.
The combined action of these three elements offers a complete treatment that illuminates, regenerates and protects the skin. Concentrated white grape must stimulates cell turnover and gives a more even complexion, resveratrol protects against premature aging and promotes collagen production, while grape seed oil deeply nourishes and strengthens the skin barrier. The result is more toned, smooth, and radiant skin with natural protection against external aggressions. A treatment that respects the beauty of the skin and that of the planet, ensuring effective and sustainable action thanks to the best natural active ingredients.
PHILOSOPHY
Ethical, Clean and Natural Ingredients
Our idea of circular economy aims to combine respect for nature with responsible science. We do not use aggressive components and ingredients that are not ethically cultivated. All our products are made with the same love and care we take in looking after our skin.
Vita Vitae is cruelty-free: we do not conduct animal testing and we only work with suppliers who align with this choice.